Find out why it happened... Our ace stock picker is ready to capitalise on a big growth opportunity. FMCG Packaging Design for Modern trade and e-commerce. Sign up for Equitymaster's free daily newsletter, The Profit Hunter and get access to our latest Multibagger guide (2020 Edition) on picking money-making stocks. FMCG sector can be grouped into 3 branches which includes: household products(Soap, detergents ,household accessories etc), Personal Care products(Shampoos, toothpaste, shaving products etc) and then Food and Beverages (Snacks, processed foods, tea, coffee, edible oils, soft drinks etc). As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. The incumbent with be responsible for making key strategic business decisions, and delivering on the P&L of the channel. CIN:U74999MH2007PTC175407. She brings with her a near-decade long rich experience in the field of finance. Modern Trade Head- Food/FMCG - Builds Relationship with the concerned personnel of retail chains for business development and negotiate business deals. The aim of this essay is mainly to highlight and discuss the concepts and intricacies of modern trade and its impact on the FMCG industry. Going forward, Nielsen expects modern trade to continue its stellar performance, clocking growth of more than 25% in line with the current 28%, and so it will further increase its penetration. Modern trade accounts for about 5-10 per cent of urban sales for FMCG companies and this can go up to 25 per cent for southern markets, where the channel has a stronger presence. These are essentially in-house "retailer" brands (for example Future Group's Tasty Treat snack foods) sold at lower prices than higher ad spending main-frame brands. In her article Is Modern Trade the future Growth Driver? Features of Field Force Connect App: Select Accept cookies to consent to this use or Manage preferences to make your cookie choices. By 2022, This is particularly true for impulse purchases made by shoppers. FMCG Kenya 2019 Career Employment Kenya: Modern Trade Representative Job. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. FMCG sales at modern retail stores in India stood at ₹41,416 crore as of 31 August 2018, the Nielsen India retail report says. Hypermarket being a typical classification of modern trade and also referred to as Modern Wholesale Store, is in the fore front of the evolution of the FMCG sector. The FMCG retail environment is continually evolving. 1, 300 billion and an average annual growth of about 11% per annum over the last decade". Free Report: The Secret to Increasing Your Trading Profits Daily! At the broadest level, it may be split into the upper or modern trade, and the lower trade, which comprises a collection of traditional, independent stores such as mom and pop stores, provision stores and sundry kiosks. Judging by the stipulation by Hans and Torben (2003, p.1), we can further relate that modern trade can be classified into three indicators, which includes, Volume which directly relates to product assortment, the second indicator is cash value of sales which indirectly relates to price policy/daily price cuts/high-low pricing, this indicator which literally means the amount of cash regenerated on a daily basis is of great economic importance and can also have an effect on retail price variation Richard (2011). Understanding of sales performance metrics and process. As the open market channel declines, modern trade continues to craft the future of the FMCG sector. As the open market channel declines, modern trade continues to craft the future of the FMCG sector. By using this site, you agree to this use. Nielsen's study states that over a third of the Indian shoppers, on average, frequent 2 or more types of stores. Equitymaster requests your view! "Over the next 12 years, we expect e-commerce itself to be 11 per cent of FMCG sales, an 8X growth from its current size, Sameer Shukla, executive director, retail measurement services, South Asia, Nielsen (India), told reporters here. The performance data quoted represents past performance and does not guarantee future results. Modern Trade by virtue of effective merchandise display has spurred sales of certain FMCG categories. FMCG Kenya 2019 Job Description: Today Work Kenya Modern Trade Representative Jobs, Sales & Marketing Jobs, Jobs in Nairobi, Alternate Doors Jobs Our Client in the FMCG industry is currently looking to hire a Modern Trade Representative. India's #1 Trader Regional Sales Manager, Sales Manager, Account Manager and more! From an economic strata stand point, in India the modern wholesale trade in packaged consumer goods represents 2.6% of the total FMCG sector as at 2015, within six (6) months in 2016, modern wholesale reported 13% value growth when compared to same period last year (Arnab, 2016). Terms and Conditions of Use, available here. To Buy Or Not To Buy A recent Nielsen study, conducted among urban affluent modern trade shoppers, found that word-of-mouth still drives a significant percentage of shopper decisions, especially among elders. The Retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 per cent – 25 per cent per annum, which is likely to boost revenues of FMCG companies. All FMCG Sales Modern Trade jobs in India on Careerjet.co.in, the search engine for jobs in India .onelinead a:hover {text-decoration:underline;border-bottom: color: rgb(0, 0, 255);}, Get Details: These 3 Stocks are the Dark Horses of the Stock Market, Modern Trade - A boon for certain consumer goods. Or sms as MTS to 9176707070, I will call you back. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers. Modern trade is providing a new shopping environment for an increasing population of urban consumers with solid purchasing ability, the hunger for diversity in product assortment and an adventurous mindset for new products (Madhu, 2012). This growing importance of MT has also resulted in FMCG companies setting up sales and marketing teams dedicated only to MT. Despite the relatively recent arrival of private label products, it has already clinched 7% of overall MT sales. Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. As per Nielsen, 17 key metros account for a whopping 73% of overall modern trade in India and accounted for a third of the general trade's sales in those geographies. SEBI (Research Analysts) Regulations 2014, Registration No. • Modern trade can be conducted at any time anywhere in the world even when the consumer is flying over skies or inside a moving train. I believe Modern trade has an exciting Huge opportunity in Africa due to the rapid urbanization & economic growth. Equitymaster requests your view! This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. Managing modern trade 1. Modern Trade has a market share of 9.2% in overall FMCG sales. Equitymaster may hold shares in the company/ies discussed herein. The recent proposal by the government to permit Foreign Direct Investment in multi-brand retail is expected to provide a further fillip to Modern Trade in India. Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods. And Deepika ( 2015, p.2 ) referred to 'Modern Trade '' as an attractive Location which facilitates social and. Regarded as a resource only and should be used at one 's own....: Male/Female ( 1 ) Job Ref No on a big growth opportunity 9.2. 'S why hundreds of thousands of readers spread across more than 10 % its! 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